How tourists find coffeeshops — and what the data says about every single one.
Over 3 million tourists visit Amsterdam coffeeshops every year — and most start on Google Maps. We analyzed all 166 coffeeshops, scored them on 13 ranking factors, and identified what tourists actually say in their reviews. This report gives you benchmarks, insights, and specific steps to rank higher and win more foot traffic.
01 — Search
Every coffeeshop in Amsterdam is somewhere in this report. Search by name or filter by neighborhood.
02 — Ranking
We scored every coffeeshop on 13 factors that influence Google Maps ranking: rating, review volume, negative ratio, 5-star share, photos, response rate, claimed profile, website, Instagram, other social, description, phone, and email.
03 — Analysis
6,085 reviews across 160 shops. Text analysis, keyword frequency, sentiment correlation.
From 6,085 reviews — product keywords by average rating. Green = positive, yellow = mixed, red = risk zone.
Pre-rolls average 3.32★ — lowest product signal. 37% are 1-2★. Tobacco filler sold as "pure" = 31 one-star reviews specifically about this. No effect, overpriced, scam perception. One bad pre-roll = one permanent 1★.
173 edible reviews average 3.75★. 28% are 1-2★. Tourists overdose because nobody warned them, or "felt nothing" and bought more. Space cakes polarize (4.05★). Shops that explain dosage get 5★ for same products.
"Chill" 6.3× more in 5★ than 1★. "Cozy" 6.7×. "Vibe" 4.0×. "Music" 3.3×. Meanwhile "quality" appears equally in positive AND negative. Satisfied customers talk experience. Unsatisfied talk product.
"Hot chocolate" averages 4.93★ — highest keyword. "Coffee" 4.45★. Drinks signal a welcoming environment where tourists stay longer. The drink menu shapes the review.
63 "first time" reviews avg 3.84★ — below market 4.21★. They don't know menu, etiquette, limits. Patient guidance → 5★. Dismissal → 1★ + online warning.
"Friendly" appears in 13.2% of all 5-star reviews vs 3.5% in 1-star. That's a 3.7× ratio. No other word predicts a 5-star rating as strongly. Not "quality." Not "vibe." Your team IS the experience.
22.8% of all 1-star reviews mention rude or hostile staff — 140 out of 613 negative reviews. Double the next category. Staff training is the single cheapest way to improve your rating.
57% respond to zero reviews. 50%+ responders average 4.41★. Zero-responders: 4.25★. That's +0.17★ difference. Takes 5 min per review. Google treats response as signal of a managed business.
Top negative signals across 160 shops. Rude staff alone appears for 84 shops.
Top positive signals. "Friendly staff" dominates — 130 out of 160 shops.
I'll send you the breakdown. What to fix, what to skip, what your neighbours are doing better. No strings.
04 — Market
166 licensed coffeeshops. No new licenses issued. 180,861 Google reviews across the city.
To rank in the top 20% of Amsterdam coffeeshops, you need at least:
Not there yet? Find your shop above and check your data.
05 — Rankings
Composite ranking score based on 13 factors (max 26 points).
Highest 5-star share. Min 75 reviews.
R4–R5 ranking, <1,000 reviews, 4.5★+. Building momentum.
4.5★+ with <400 reviews. Excellent, undiscovered.
06 — Conclusions
I'll break down what's holding your Google Maps ranking back and what to fix first. Personalized. Based on your actual data.